Hi, I’m Michael 👋
I help transform complex ideas into experiences millions love.
I’ve built my career leading teams to create experiences that connect millions, blending technology and creativity to drive business impact.
10 things to know about me.
Co-founded 17FEET, a digital agency that grew 25% a year and was acquired by Google. 🤘
Led the transformation of Dreamforce into a digital-first event, generating 10 million views and $500M in pipeline annually. 📈
Helped launch Salesforce+, B2B streaming platform, shaping its content strategy and securing high-profile partnerships. 🎬
Created and hosted "Blazing Trails" podcast for Salesforce, growing to over 100K followers and ranking #2 in Business on Apple Podcasts.🎧
Played bass at the Troubadour in LA. 🎸
Managed a $10 million annual budget at Salesforce, implementing strategies that reduced costs by 30% while expanding content reach and impact. 💰
Contributed to a 300% increase in Salesforce's YouTube subscriptions (from 200K to 800K).🚀
Developed the first Facebook tablet app for HP/Palm while at 17FEET. 🙀
Led UX Community & Culture initiatives at YouTube/Google, improving hiring processes and team diversity. 🦈
Three amazing kids and the best wife in the world. 🏡
OK, some work.
Salesforce+
Salesforce+ is a pioneering B2B streaming platform, home to Salesforce events like Dreamforce and original content series. Designed to engage users beyond physical events, it's a key part of Salesforce's marketing strategy. I led the events broadcast team and helped shape the overall content strategy, securing high-profile partnerships including bringing "Pivot" with Scott Galloway and Kara Swisher to the platform. This transformation of Dreamforce into digital-first experiences generated over 10 million views and $500M in pipeline annually.
Blazing Trails
I created and hosted Salesforce's flagship podcast. Conceived as an always-on, thought leadership series to engage the C-suite, the show features thought-provoking conversations with business leaders like Tim Cook, Ray Dalio, Sarah Friar, Scott Galloway, and Frank Cooper III; as well as influential change makers like Kara Swisher, Arianna Huffington, and Louis Theroux. Blazing Trails grew to over 100K followers, securing the #2 spot among Business podcasts on Apple Podcasts. With more than 3 million downloads and views across diverse platforms, it demonstrated significant reach and impact, solidifying Salesforce's position as a thought leader in the business and tech community.